All You need To Eat, shop and Live In Greater Madison
Mad City Merchants is your buy local Madison Web site with all you need to know about dining, shopping, entertainment and many other services in and around the Madison, Wisconsin metro area.
As our online community of Dane County's best local businesses grows, we look forward to being the search destination for people looking to buy local in greater Madison and throughout Dane County.
Whether it's Madison, Sun Prairie, Stoughton, Monona, Middleton, Fitchburg, McFarland, Waunakee or Verona, you will find the best restaurants, shops, grocers, contractors and many other local merchants on Mad City. Follow the links at left to find the local businesses you want and need. Get driving directions, hours, Web site links and any other contact information you need to make the connection.
Get the Inside Scoop on Your Local Merchants
Learn a bit about your business through our business feature stories. These features bring out the personalities of your local businesses. So get into Mad City Merchants and find out what Wisconsin's Capital City has for you.
This Week's Feature Business
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Buy Local Special Offers
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See Who's New At Mad City
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